False Fronts
November 1 - December 4, 2025
False Fronts by Alexander Long presents work that uses the image of cake to explore ideas of consumerism, desire, and the way we engage with images in modern culture.
Long is an Oakland-based artist whose work has been exhibited extensively across the U.S. and internationally, including Frosted Visions at Book & Job Gallery in San Francisco and More Than Now at Moosey Gallery in London. His sculptures interrogate the consumption of imagery and the layered meanings embedded within mass-produced symbols. By employing cake, a culturally loaded object tied to celebration, class, and temporality, as a central motif, he reframes it not as a mere imitation of dessert, but as a critical signifier of excess, desire, and the aesthetics of wholesale. His work invites viewers to consider how images are constructed, distributed, and consumed within systems of advertising, commerce, and digital surveillance.
